12 Essentials for Financial Independence and Time Freedom

If you are going to put all your energy, your time and, most importantly, your reputation into building a business from home you MUST do your due diligence first. 

We used the following checklist before choosing our company 16 years ago and we have always been so glad we did. So many “great opportunities” and fancy offers have come along in that time and most of them were gone within a few months. Nothing is certain in life but we can definitely keep the odds in our favour so would like to share the list with you.

You MUST be able to tick off ALL 12 to create long-term residual income

Because most companies fail within the first 5 years its best to pick
a company thats been in business for a minimum of 5 years but 10 years would be better…and is it still growing or is it in decline?

If you are going to put in time and effort you need to ask – will it last? The company you choose needs to be financially healthy and if it is free of debt that’s a big bonus.

Strong Fortune 500 style management is preferable and the company should NOT be ran by MLM guys. They can end up owning the downlines and start making decisions to make themselves wealthy off the backs of everyone else

Products must be highly consumable by ALL and the kind of things people are already buying. People’s budgets can’t be changed especially at a time like this so they must not be required to spend any new money.
I’ll say it again for emphasis. NO NEW MONEY.

Products must be considerably less expensive than the supermarket they are already shopping at, or of noticeably better quality.
Smart shoppers want you to give them great valuefor being a customer.

You want your customers to stay for years so there needs to be overwhelming value and as many reasons to stay as possible so they want to keep ordering month after month whether or not they’re in it to make money.
Hint. (A 95% monthly re-order would be an impossible dream for most companies but it can be done)

Low monthly order requirement and no monthly quotas no matter what position they advance to in the company. They should only have to buy what they can reasonably use in their own home that month.

There needs to be a very low cost for anyone to join and the enroller
should not be paid a bonus on the joining fee. The fee should be small enough that anyone can open their account ‘right way’ and they must not be buying inventory with their entry fee

Don’t go for so called ‘ground floor’ deals since most deals fall apart in the first 5 years
Bad news travels fast and when people get hurt and lose money, they tell everyone they know. That’s why most MLM companies get a bad name so it’s best to steer clear of MLMs.

You should NOT be penalised for enrolling someone better than you
nor should you lose a person’s volume because they do better than you do. This is the hidden drawback in many companies compensation plans.
Leadership development should be rewarded… not penalised and a company should be built on a sense of gain… not a fear of loss so check this out before joining anything. 

(Hint. You should actually be hoping and praying that you find a few guys or gals who are better than you are and when you do, cheer them all the way to the top.)

There needs to be a 100% Money Back Guarantee on all products and
on the opportunity itself… no questions asked! It needs to be safe for everyone… and everyone needs to feel safe whether they are customers or intend to be business builders

(if you don’t know what that is don’t feel its silly to ask, there are no daft questions here)
But wouldn’t it be great if there was a business that even the 80%’ers could do? Make that a part of your thought process when deciding on your company…Can a single person bringing up children do it? Can a person do it in their retirement years to supplement their pension? Can a very busy person do it in just three or four hours a week? The question you are really asking is…Can I do it?


● Which one of these 12 points would you be willing to forego and still throw your time, energy and (I’ll say it again because it is the most important thing) YOUR REPUTATION into the business?
● Are you looking for the next ‘rising star’ opportunity… or are you looking for the last one you’ll ever need?

If the company you are a part of doesn’t meet ALL 12 of the factors, and you’re looking to find a business model that does, we’d love to talk with you. We’ve been building a solid business that aligns with ALL 12 of the factors. We would love to tell you how it all works and what’s involved.

10 years after…the Blue Moon is still in the ascendancy.

To me it was the day the worm turned. An FA cup semi final against the old enemy and though none of that team is around today, they and their manager Roberto Mancini will always have a place in the hearts of every City fan.

The Stretford Enders at Old Trafford were finally made to eat their words and their wretched banner, the door was finally closed on 35 trophy less years. That was 10 years ago and apart from one blip City have finished above United in every season since.

Right now it’s almost one full year since crowds have been allowed into the nations football stadia. Locked out and locked down, socially distanced and subjected to all kinds of other draconian measures supposed to fight a global pandemic. Enough said.

City went to Goodison Park to play against a very well organised parked bus and took until the 84th minute before Ilkay Gundogan scored the breakthrough goal. Six minutes later as they entered time added on Kevin DeBruyne made it 2 and killed off Everton’s hopes. It meant another semi-final, this time again Chelsea in April. City were already booked to go to Wembley in April to meet the Spurs in the Carabou Cup Final and it looks like the Premier League is all but sewn up with them being 14 points clear with 8 games to go. A Champions League Quarter Final Borussia Dortmund is the next step on the road to a possible(almost impossible) quadruple but see of us are beginning to dream.


It was 17th April 2011 when I first posted the following.

Henry’s Wine Bar on Piccadilly was a great place to gather our strength for the big match.  We had taken Shanks’s Pony round the Streets of London. Grace had never been to the big, big city before so we had to see the Eye, a Captain Jack Sparrow look-a-like and some guy stood up a ladder escaping from chains and padlocks. Then we crossed the bridge to get a closer look at the seat of government, and the big clock and we were thinking about going into Westminster Abbey but the queue was too long and they wanted 16 quid a head. Clearly no-one has told them that my Fathers House is not to be made a place of merchandise?

The beer may have been cloudy but there were no clouds on the horizon

So what was left but to sit outside Henry’s, enjoy a very pleasant steak club sandwich and down the Blue Moon.  It was cloudy to look at but tasted like nectar. To be fair it would not have mattered what it tasted like. It just seemed to be the right thing to do on the day the other blue moon was due to rise over Wembley Stadium.

The best team in the land, and the only football team to come from Manchester were about to end the treble hopes of the London Reds. “This city is yours, this city is yours, we’re going home now, this city is yours”, rang round that half of the national stadium that was dressed in sky blue as the defeated red army scurried hastily away.  Someone pointed out the fact that they are not good losers but that’s probably because they have not had as much practice at it as us.

Rob with Grace and Esther before another big match

I think that victory marks the point in history where we will look back and say the worm turned.  For twenty minutes it looked like the trophyless misery might continue for another year but when the Silva Spaniard picked up the game by the scruff of its neck hope began to rise in the hearts of the blue clad tribe. The half ended all square and a different team came out after the tea break. They took their time. I thought they weren’t coming but when they did appear all those good things we expect and hope for were more apparent. Like commitment, drive, passion, precision passing and the vital ingredient from Toure Yaya.  The GOAL.

The girls were so excited. “I hate this game” one of them said as she hoped we would desperately hang on to the end, and then the extra 5 minutes that’s customary when Fergie is in attendance, even if he is banned from the touchline and conducting his orchestra electronically from the stands.  Unusually for me there were no nerves at all at that point. I could see they were a spent force. Scholes had left in disgrace after trying to emulate former Kung Fu heroes. All they had left to do was spit their dummies out because Super Mario flashed his badge toward the stand long vacated by the now distraught red army. Calm down Mr Anderson. Never mind Rio, go home and tweet, it’ll make you feel better. But get used to this. The Blue Moon is rising.


Is There Such a Thing as a Business Where Everyone Wins?

We are proud to promote a company that really cares about the planet we all call home.  In our considered opinion it’s a company where everybody wins: and we would like to tell you why in exactly 500 words.

Direct customers may purchase great products online that make their homes a healthier place by eliminating toxins and improving nutrition.

Preferred customers get all the above plus 30-50% discounts off those products.  If Preferred Customers place their monthly orders before the 25th of each month they get 15% back in points with which they get free products. Because there are nearly 200 products in the range being able to try new ones for free is a nice little incentive.

The Company wins because it always knows in advance what quantities it needs to manufacture of each product. This also benefits the customer because since the ingredients  are natural, they are best when they are fresh.

Preferred Customers also have the choice to come Marketing Executives at no extra cost which means they can introduce other customers  to the company and be paid a little commission on every order those customers place as long as they both remain customers. This commission may start small but it rises according to the number of customers they introduce and there are many bonuses for encouraging their customers to do likewise. This can result in a few pounds off the monthly shop, a few hundred to set against household bills or a full time replacement income with no ceiling. It is entirely up to the individual.

The Manufacturer wins because it gets more customers without paying for advertising. Advertising and distribution is a great expense in business and a lot of the money saved is shared out with the Marketing Executives. Some of the money saved goes to market research and some goes for better safer, natural ingredients in the products.

So the customer wins because they get better quality products, their children and pets win because their homes are safer.

The wider environment wins because there are no harsh chemicals entering the ecosystem through the drains and landfills.

You may be thinking, “Surely somebody must lose if all these people are winning?” Actually no! That’s the great thing about it, contrary to popular thinking that there must always be a loser if there is a winner there is often a way for everyone to win…we just have to look for it.

We were so glad when we found it we have been partners with the company for the last 14 years…what is it called?  Melaleuca, the Wellness Company.

We have travelled the world, we’ve met so many people who have become lifelong friends. We have seen people build solid second incomes that have made a huge difference to their lifestyles and others go all out and develop 6 figure businesses out of their own front rooms. Truly anything is possible

 If you would like to know more, especially how we can help each other send me a message in the comments.